In a complex and turbulent business environment, companies are increasingly seeking firms with expertise and creative approach to solution their operational challenges. With an uncertainty ridden global economy impacting not only the European but also the global South-east, business leaders are now realizing that a quick-fix solution may not be the answer. Rather than embracing a one-size-fits-all solution, many are looking for firms that can adapt their marketing and selling techniques to suit the particular culture of each location.

For businesses facing complex and turbulent business environments, which of the following is true?

1. The strategic control of an unpredictable and turbulent business environment: A business that does not take advantage of its in-house expertise or capabilities will find itself at the mercy of competitors who do or will attempt to do, take advantage of a company’s inefficiencies. The adoption of a “plan B” or contingency plan can provide a firm with the discipline it requires addressing potential distractions and make strategic control an option.
2. The implementation of a good strategy: A good strategy will help a company make the most of its inefficiencies, by helping it develop a long term strategy to better align future objectives with current ones. A sound strategy also lays the foundation for a robust and flexible enterprise architecture. This long term vision becomes the cornerstone for sustaining the company progress technique.
3. The creation of an effective business growth strategy: A business growth strategy is vital for a company to remain competitive. A strategy should lay down the basic infrastructure for a successful business progression. This includes establishing appropriate levels of internal and external capacity; identifying strengths and weaknesses; developing new market opportunities; and identifying and implementing strategies for ensuring optimal productivity, capacity, sales, and marketing capacity. Strategies are designed to ensure that a company can maintain its competitive edge through efficient operation and development. Companies with well-developed strategies to become far more effective than those that lack any strategy at all. The development of a good strategy also provides a solid base upon which the creation of viable business plans can be implemented and sustained.
4. The sustained development of organizational culture: A sound business progress strategy will enhance the culture of a company, both through sustained representation and effective communication. These cultures will become a vital source of support and sustenance for an organization as a whole. Effective communication channels allow firms to foster cooperation and meaningful communication between staff and clients. These channels will also allow firms to share ideas and concepts to greater advantage. A culture that supports change and the building of lasting relationships between staff and clients is far more likely to stay alive and thrive than those firms that lack positive association between its members.
5. Facilitation of firm-firm transition: A sound business development strategy allows companies to facilitate transition from existing clients to new clients. The best strategies allow for the smooth and easy transition of personnel, processes and products through the hands of the new client. This facilitates the smooth running of the company and ensures that all of its employees are pulling in the same direction. Thus, even when staff members take opposite direction in how they wish to complete the work at hand, the organization growth strategy will still work to ensure that the work is completed in a way that is aligned with the wishes of the company and its clients.