Success Stories offers many valuable lessons in leadership style. Success stories help readers understand how to manage multiple people and complex dynamics within an organization. Success Stories provides the readers with authentic real life examples, which help them establish realistic goals and a clear timetable for achievement. Often, the most successful stories are not written by the authors, but rather by the readers.
The most successful stories in this series provide some important insights into how people can get the work done better, get more out of their teams, and increase organizational productivity. The book starts out with twelve “micro-step success stories” that provide clear instructions on what to do and say when developing effective customer success stories. Each story in the series helps readers define and create effective customer service techniques. This book not only teaches readers to write successful customer stories, but also helps them to acquire the skills necessary to communicate effectively with customers.
The final chapter of Success Stories focuses on how readers can use the stories to identify and reach their target audiences. The target audience in this series is usually salespeople, but the concepts can be equally useful to managers and other employees in a variety of job profiles. Success Stories offers a simple set of criteria for defining success stories, which includes identifying your target audience, providing relevant examples of past customer success stories, and communicating clear instructions on how to achieve your goals. All in all, the book provides a unique opportunity for managers and other employees to learn new ways of managing and communicating with their target audience.
